Business and Marketing (BUS)

(BUS) BUSINESS AND MARKETING

Course Information Cr Hrs
BUS-100 Service Learning in Business

Students will broaden their educational experiences by being actively involved in one or more of the following student organizations: Students in Free Enterprise (SIFE) and International Association of Administrative Professionals (IAAP). In addition to meeting once a week as a class, students will also be required to attend the regularly scheduled meetings of their student organization. A student may enroll in this course one or more semesters and receive 1 credit hour for each semester enrolled up to a maximum of 4 semester credit hours.

1-1-0
BUS-101 Microcomputer Keyboarding

This course is designed to help students master the touch method and proper techniques for accurate use of the microcomputer and numeric keypad. Formatting of basic business documents will be provided. These skills will be valuable for all students, business persons and home-computer users.

1-0-2
BUS-105 Business English

This course will provide a review of parts of speech and their routine functions: plurals and possessives; antecedents; verb tense; transitive and intransitive verbs; active and passive voice; subject-verb agreement; comparative and superlative forms of adjectives and adverbs; prepositional phrases; coordinate, correlative and subordinate conjunctions. Also included will be a review of the mechanical aspects of business communication: punctuation, abbreviations, capitalization, number expression rules, appropriate word choice, sentence construction, parallelism and editing and proofreading documents.

3-3-0
BUS-110 Principles of Business

This course provides a survey of business in the United States and also global considerations, including its background,functions, objectives, ethics and opportunities for careers. Various aspects of business will be covered: marketing,management, human resources, production, accounting, finance, administrative services, technology, computerization of the workplace, regulations, international trade and the impact of e-commerce on businesses around the globe.

3-3-0
BUS-111 Principles of Insurance

This course is an introduction to insurance principles and risk management for both personal and professional applications. Topics covered include: property insurance, casualty insurance, life insurance and health insurance.

 Prerequisite: BUS 110.
3-3-0
BUS-112 Document Processing

This course includes use of word processing software on a microcomputer. Students will learn to perform word processing functions for creating business documents.

 Prerequisite: BUS 101.
3-2-2
BUS-115 Personal Finance

The course is a survey of personal fi nancial planning. Topics covered include: personal budgeting, investments, insurance, credit, housing and retirement planning. The goals are for students to learn the fundamentals of financial planning so they can make informed choices related to spending, saving, borrowing and investing that lead to long-term financial security.

3-3-0
BUS-120 Retailing

This course provides an introduction to retail businesses, operations, retailing concepts and practices, problem-solving for effective retailing, the similarities and differences between traditional and e-commerce retailing, the use of technology and information systems and careers in retailing.

 Prerequisite: BUS 110.
3-3-0
BUS-125 Selling

This course will introduce students to the principles and methods of effective selling, steps of the sales process, customer analysis, sales-supporting skills and careers in sales.

 Prerequisite: BUS 110.
3-3-0
BUS-130 Principles of Marketing

This course deals with the structure of the marketing system, considering the four elements of marketing: product, price, place and promotion. Students will explore marketing as a business activity directed at satisfying the needs and wants of potential customers through the exchange process. Students will also be introduced to e-business technology and distribution systems.

 Prerequisite: BUS 110.
3-3-0
BUS-135 Integrated Business Applications

This course is a study of computerized applications such as word processing, database management, spreadsheets, graphics and multimedia presentations. Emphasis is on business and education decision-making using simple and integrated applications.

  Prerequisite: CIS 101, BUS 112 or equivalent or concurrent enrollment.
3-2-2
BUS-140 Business Communications

This course will help students develop business communication skills by composing and writing letters, memos, reports and electronic mail messages. The students will develop a writing portfolio of business documents and prepare and present oral reports. In their preparation of business communications, the students will have opportunities to use word processing software, to use computer skills in searching the Internet and sending e-mail messages and to learn useful communication practices for a career in business.

 Prerequisite: ENG 101 or concurrent enrollment.
3-3-0
BUS-145 Principles of Advertising

This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising.

 Prerequisites: BUS 110 and BUS 130.
3-2-2
BUS-150 Principles of Management

This course examines various techniques and theories of management and their effects on current practices. Students will study management functions, relating them to organizational structures. Discussions cover the basic elements of management: planning, organizing, leading and controlling and how the manager relates to personnel issues and organizational change and conflict. Consideration is given to the changing business environment where diversity of personnel, geographic dispersion of work locations, e-commerce and global activities will dominate the work place.

 Prerequisite: BUS 110 .
3-3-0
BUS-155 Customer Service

Emphasis will be on developing customer support, practicing good work ethics in handling customer complaints and dealing with upset customers, accepting diversity in the workforce, demonstrating professionalism through better attitudes and teamwork involvement and developing the social skills needed to sustain customer relationships. Internal-customer and external-customer communication skills will be taught through proper phone use and creating and distributing coherent and consistent messages with emphasis on working together to meet customersí needs. Skills needed to negotiate conflicts will be taught through problem solving/critical thinking case studies and exercises, as well as planning and goal setting to build positive work environments and promote internal cooperation and communication.

2-2-0
BUS-160 Business Law

An introduction and study of the legal regulations governing business and e-business conduct will be provided in this course. Students will be introduced to laws that affect public and international environments which include contracts, sales and leases, torts and strict liability, product liability, cyberlaw and e-commerce, creditor-debtor relations, sole proprietorships, partnerships, corporations and limited liability companies, as well as laws governing agency and employment, the regulatory environment of consumer protection, environmental law, land-use control, and antitrust/ monopoly law.

 Prerequisite: BUS 110.
3-3-0
BUS-165 Administrative Procedures

This course covers principles and procedures for completing basic office essentials including meeting documents, scheduling, making travel arrangements, editing and proofing business documents, mail handling, and proper techniques for the management of records.

 Prerequisites: BUS 101 and BUS 112 or concurrent enrollment of BUS 112.
3-3-0
BUS-170 Human Resources Management

This course provides an introduction to human resource management and its impact on the success of the business. Topics include the strategic planning process, human resource planning, equal employment opportunity, selection, training and development, performance appraisal, compensation, safety and health, and employee and labor relations. The role of managers in dealing with human resources is emphasized.

 Prerequisite: BUS 150.
3-3-0
BUS-185 Professional Development

This course is designed to develop common workplace behaviors in relation to professional image, business etiquette and protocol, interpersonal skills and supervision-leadership in organizations. The curriculum has been arranged in modular fashion to teach cross-functional skills that involve leadership, teamwork, problem solving, stress management and analytical thinking within the workplace environment as well as basic job-seeking skills.

1-1-0
BUS-200 Leadership

This course involves examination of all aspects of leadership, including the foundations of individual and group behavior,supervision, motivating and rewarding employees, interpersonal skills and communication in a group environment,and an understanding of the work team and the dynamics of such a group.

 Prerequisite: BUS 150.
3-3-0
BUS-212 Principles of Project Management

This course introduces students to project management principles and strategies commonly used in project management situations in various industries. Students will apply globally accepted concepts and methods from the Project Management Body of Knowledge (PMBOK) to a project from conception to closure. Highlighting key management techniques and business models, this course will guide students through the organization, integration, scope, scheduling, cost, quality control, human resources, communications, risk management and contingency planning involved in project management. Other topics will include the project manager, the project team and the project life cycle. Standard project management software will be used to plan and control a project.

 Prerequisite: BUS 110, CIS 101.
3-3-0
BUS-245 Entrepreneurship

This course will enable the student to recognize characteristics of a successful entrepreneur and identify entrepreneurial opportunities and challenges. Students will assess the strengths and weaknesses of a business concept; collect, analyze, and organize market research data into a marketing plan; and prepare fi nancial projections for a business concept. Students will write a formal business plan. They will identify legal issues related to entrepreneurship, and identify sources of capital. Students will examine strategies for growth, success and risks associated with entrepreneurship.

 Prerequisite: BUS 110.
3-3-0
BUS-255 Desktop Publishing

Instruction includes introduction to desktop publishing terms and concepts and the step-by-step procedures to implement the concepts.

 Prerequisite: BUS 101.
3-3-0
BUS-260 Business Strategy

Students will analyze and evaluate business models and concepts. In the process of doing so, students will assess the strengths and weaknesses of a business concept; collect, analyze and organize market research data into a marketing plain; and prepare the financial projections for a business concept. As the capstone course for the Business and Marketing program, this course will refresh and enhance the studentsí strengths introduced in required program-specific business courses.

 Prerequisites: BUS 110 and BUS 130; Pre or co-requisites: BUS 140 and BUS 150.
3-3-0
BUS-265 Certification Review and Skillbuilding

This capstone course is to be taken during the last semester of a studentís associateís degree. Students work independently with minimal instructor supervision to review and reinforce competencies learned in previous BUS courses. This course helps prepare students for administrative professionalsí certifications and exams, such as the Office Proficiencies and Competencies (OPAC) tests and the Microsoft Certified Application Specialist (MCAS). Students also continue to develop and improve their keyboarding skills.

 Prerequisites: BUS 101, BUS 105, BUS 112, BUS 116, BUS 135, BUS 155, BUS 165, BUS 185, ACC 120.
2-1-2
BUS-275 Project-Based Office Simulations

This course incorporates project-based business and offi ce applications that reinforce the full range of knowledge, skills and techniques learned in previous courses throughout the Business Technology program. These projects will include assignments involving the planning and preparation of documents from different areas within the workforce such as Administrative Services, Communications Services, Legal Services, Business Plans, College Administrative Services, Medical Services, Travel Services and Business and Financial Services.

 Prerequisite: BUS 101, BUS 112, BUS 135, BUS 165, BUS 185.
3-2-2
BUS-290 Co-Operative Ed/Intern/Related Elective

This course involves supervised work experience in the major field which provides the student with the opportunity to make practical application of the knowledge and skills attained. An individualized instructional management plan will determine goals to be accomplished. Seminars may also be required.

 Prerequisites: Completion of 30 credit hours and 2.0 GPA or advisorís approval. Please see the departmetn chair of the specific program area for application.
Variable 1-3