Business and Marketing Program Requirements

BUS Program Requirements

Program-Specific Courses Cr Hrs
BUS-110 Principles of Business

This course provides a survey of business in the United States and also global considerations, including its background,functions, objectives, ethics and opportunities for careers. Various aspects of business will be covered: marketing,management, human resources, production, accounting, finance, administrative services, technology, computerization of the workplace, regulations, international trade and the impact of e-commerce on businesses around the globe.

 
3-3-0
BUS-130 Principles of Marketing

This course deals with the structure of the marketing system, considering the four elements of marketing: product, price, place and promotion. Students will explore marketing as a business activity directed at satisfying the needs and wants of potential customers through the exchange process. Students will also be introduced to e-business technology and distribution systems.

 Prerequisite: BUS 110.
3-3-0
BUS-140 Business Communications

This course will help students develop business communication skills by composing and writing letters, memos, reports and electronic mail messages. The students will develop a writing portfolio of business documents and prepare and present oral reports. In their preparation of business communications, the students will have opportunities to use word processing software, to use computer skills in searching the Internet and sending e-mail messages and to learn useful communication practices for a career in business.

 Prerequisite: ENG 101 or concurrent enrollment.
3-3-0
BUS-150 Principles of Management

This course examines various techniques and theories of management and their effects on current practices. Students will study management functions, relating them to organizational structures. Discussions cover the basic elements of management: planning, organizing, leading and controlling and how the manager relates to personnel issues and organizational change and conflict. Consideration is given to the changing business environment where diversity of personnel, geographic dispersion of work locations, e-commerce and global activities will dominate the work place.

 Prerequisite: BUS 110 .
3-3-0
BUS-200 Leadership

This course involves examination of all aspects of leadership, including the foundations of individual and group behavior,supervision, motivating and rewarding employees, interpersonal skills and communication in a group environment,and an understanding of the work team and the dynamics of such a group.

 Prerequisite: BUS 150.
3-3-0
BUS-260 Business Strategy

Students will analyze and evaluate business models and concepts. In the process of doing so, students will assess the strengths and weaknesses of a business concept; collect, analyze and organize market research data into a marketing plain; and prepare the financial projections for a business concept. As the capstone course for the Business and Marketing program, this course will refresh and enhance the students’ strengths introduced in required program-specific business courses.

 Prerequisites: BUS 110 and BUS 130; Pre or co-requisites: BUS 140 and BUS 150.
3-3-0
BUS-290 Co-Operative Ed/Intern/Related Elective

This course involves supervised work experience in the major field which provides the student with the opportunity to make practical application of the knowledge and skills attained. An individualized instructional management plan will determine goals to be accomplished. Seminars may also be required.

 Prerequisites: Completion of 30 credit hours and 2.0 GPA or advisor’s approval. Please see the departmetn chair of the specific program area for application.
Variable 1-3
ACC-220 Principles of Accounting I

This course covers basic accounting principles and practices and the entire accounting cycle, adjusting entries, closing entries and financial statement preparation. A corporate approach is used for service and merchandise accounting.

 Prerequisite: MTH 105 or equivalent score on the placement test.
3-3-0
ACC-225 Managerial Accounting

Students are taught the uses of accounting information for managerial decision-making. This course provides an introduction to cost accounting and includes the following topics: costing systems, standard costing and variance analysis, budgetary control, ABC costing, variable costing, production and capital decision analysis.

 Prerequisite: Grade of “C” or better in ACC 120.
3-3-0
CIS-101 Personal Computer Applications

This is a “hands-on” class learning to use the most common microcomputer software programs and information resource facilities. This course provides a look at the structure and components of microcomputers, their operating systems and an introduction to various applications with emphasis on word processing, database management, spreadsheet applications, presentation software and Internet usage.

 Prerequisite: Keyboarding skill of 25 WPM or BUS 101 recommended.
3-3-0
TEC-285 Occupational Seminar

Instruction for this course includes career identification, self-assessment, resume’ development, preparation of cover letters, completion of applications for local jobs, learning the on-line employment application process, research of local companies, jobs available, and current salary ranges, job searching techniques and tools, interviewing skills, follow-up steps after the job interview and on-the-job performance expectations.

 Prerequisite: Minimum of 30 hours toward degree program or advisor’s approval.
1-1-0

Related Electives - 12 hours

General Education Requirements Cr Hrs
ECO-270 Principles of Macroeconomics

This course provides an introduction to the origin and derivation of economic systems. This course includes a look at the structure, organization, operation, and the goals of the United States economic system. A study in basic economic principles, including the role of the government in conducting economic policies (spending and taxes), the role of the Federal Reserve in managing the supply of money, and the role of others (including households and businesses) in determining economic outcomes is included. This course prepares students for further study in economics.

 Prerequisite: Grade of “NC” or better in MTH 050 or higher or equivalent score on the placement test.
3-3-0
ENG-101 Composition I

English 101 introduces students to college-level writing and thinking through personal narrative, analytical, and research-supported writing. The processes of critical thinking, composing, revising, and editing are emphasized.  Students will learn basic research skills and documentation techniques.

 Prerequisite: Grade of NC or better in ENG 050 or satisfactory score on English placement assessment.
3-3-0
PLS-101 American Government and Politics

This course is an introduction to the origin, organization and policy of the United States and state government. The course fulfills Missouri state law requiring instruction in the Constitutions of the United States and Missouri.

 
3-3-0

Communication Elective - 3 hours

Mathematics Elective (MTH 105 or higher) - 3 hours

Science Elective - 3-4 hours

Pre-Admission Requirements Cr Hrs
Related Electives Cr Hrs
BUS-100 Service Learning in Business

Students will broaden their educational experiences by being actively involved in one or more of the following student organizations: Students in Free Enterprise (SIFE) and International Association of Administrative Professionals (IAAP). In addition to meeting once a week as a class, students will also be required to attend the regularly scheduled meetings of their student organization. A student may enroll in this course one or more semesters and receive 1 credit hour for each semester enrolled up to a maximum of 4 semester credit hours.

 
1-1-0
BUS-111 Principles of Insurance

This course is an introduction to insurance principles and risk management for both personal and professional applications. Topics covered include: property insurance, casualty insurance, life insurance and health insurance.

 Prerequisite: BUS 110.
3-3-0
BUS-115 Personal Finance

The course is a survey of personal fi nancial planning. Topics covered include: personal budgeting, investments, insurance, credit, housing and retirement planning. The goals are for students to learn the fundamentals of financial planning so they can make informed choices related to spending, saving, borrowing and investing that lead to long-term financial security.

 
3-3-0
BUS-120 Retailing

This course provides an introduction to retail businesses, operations, retailing concepts and practices, problem-solving for effective retailing, the similarities and differences between traditional and e-commerce retailing, the use of technology and information systems and careers in retailing.

 Prerequisite: BUS 110.
4-3-2
BUS-125 Selling

This course will introduce students to the principles and methods of effective selling, steps of the sales process, customer analysis, sales-supporting skills and careers in sales.

 Prerequisite: BUS 110.
3-3-0
BUS-145 Principles of Advertising

This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising.

 Prerequisites: BUS 110 and BUS 130.
3-2-2
BUS-170 Human Resources Management

This course provides an introduction to human resource management and its impact on the success of the business. Topics include the strategic planning process, human resource planning, equal employment opportunity, selection, training and development, performance appraisal, compensation, safety and health, and employee and labor relations. The role of managers in dealing with human resources is emphasized.

 Prerequisite: BUS 150.
3-3-0
BUS-200 Leadership

This course involves examination of all aspects of leadership, including the foundations of individual and group behavior,supervision, motivating and rewarding employees, interpersonal skills and communication in a group environment,and an understanding of the work team and the dynamics of such a group.

 Prerequisite: BUS 150.
3-3-0
BUS-245 Entrepreneurship

This course will enable the student to recognize characteristics of a successful entrepreneur and identify entrepreneurial opportunities and challenges. Students will assess the strengths and weaknesses of a business concept; collect, analyze, and organize market research data into a marketing plan; and prepare fi nancial projections for a business concept. Students will write a formal business plan. They will identify legal issues related to entrepreneurship, and identify sources of capital. Students will examine strategies for growth, success and risks associated with entrepreneurship.

 Prerequisite: BUS 110.
3-3-0

May choose courses from the following:  CIS 105, ECO 275, PSY 255, PSY 275

Additional Courses Cr Hrs